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Contribution à l’étude des déterminants du business model social : vers une taxonomie axée sur le business model et la vision stratégique de l’entrepreneur social by Monica Liliana Ramirez Alvarez

Résumé

This investigation proposes to put in evidence the different configurations of the visions of the entrepreneurs and the Business Models asociate. The problematic of the treated investigation puts in perspective the story of social sector, since it is the case of the associations that chase lucrative but and social of the market. To answer this, our objective of investigation, it rests on the methodological process is a epistemology position, using a method triangular combining typology and taxonomy: the deductive typology based on the theoretical frame that mobilizes the institutional context, the theory based on the resources and the strategic current of the social enterprise, to propose a typology in eight configurations of the strategic visions of entrepreneur in Business Model of the publications. To come to the induction on a particular terrain based to the correspondence analysis, the quantitative configurations of an analysis taxonomic by means of a double classification in homogeneous groups and not hierarchic on a basis of 14 social enterprises. In order to develop the operational reading grating of the strategic vision that the entrepreneur had in the Business Model of the social organizations. The methodological process mobilized has also integrated an exploration focused on the study of case of social enterprises, in order the relieve three configurations of Social Business Model, represented by the profiles of the social entrepreneurs named the « assets », « benefactor » and « dominant ». The analysis of the results for the study of three social case of the elders’ houses Colombian, It has allowed to present the strategic visions of the entrepreneurs and to show the relation with the approach RCOV (Demil & Lecocq, 2010) by means of static models and models transformationnels in the Social Business Model. The obtained results will be elements of tracks and reflection to the entrepreneurs in leading his social enterprise across diverse configurations of Social Business Model

Source: http://www.theses.fr/2021PA131031

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