Résumé
This thesis deals with new forms of consideration and valuation of luxury in the fashion and cosmetics sectors as well as the understanding of social changes in terms of consumption, prospects and collective imagination. On the one hand, taking a closer look at luxury, it is necessary to analyze its intimate and intermediated relationship with death and the beyond, through cultural elements based on myths, legends and sacralization, and thus understand the founding place of belief and religion in it. Then, the birth of the internet and of digitalization as we know it today traces all the behavioral and societal changes linked to this digital society, whether in relation to buying, the production of content or the perception of oneself through the birth of trends and the feeling of belonging to a community. Finally, the theme of travel and its different points of connection between luxury and digital, two universes that a priori everything opposes from the beginning, aiming to justify, however, a common DNA much more consecutive than what the ‘one might assume.
Source: http://www.theses.fr/2020PERP0028
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