The objective of this study is to explore the tourism apparatus that allows the practice of tourism activity with all its algorithms, taxation, pricing logic, legislation, categories, discourses and intermediation techniques. The study has followed a methodology, including the participative observation of the development of a digital hospitality interface by people promoting hospitality, the social and solidarity economy, ecology and cultural rights on the fringe of the tourism system. The method used is that of sociology of market dynamics, in particular the concepts of the overflow and qualcul frameworks, and the relations as a collective action oriented towards the success of the market transaction (Callon, 2017). The study was carried out in Marseille and Venice, in Europe and in the digital world with various positions in the field, as manager, consultant, activist and inhabitant. The analysis is transdisciplinary and mobilizes new concepts such as those of the white room, homo turisticus, community of hospitality and, in the conclusion, the touristic order. The analysis focuses on how the tourism system currently operates and encourages what people do, on the specific interests of each of its tourism agents, the way they organize themselves to act collectively, and to respond to the overflows and concerns that their activity may cause within the tourism apparatus. The touristic order symbolizes their space for action, competition and innovation. It defines what puts their activity in a specific order in the hierarchical sense, what motivates them in their actions and to act according to the order. In conclusion, the analysis focuses on what this touristic order does not take into account, to a degree, it ignores or diminishes the essence of ‘this uncalculated relationship of hospitality’ – an important element, which indeed makes the event possible (Tsing, 2017), gives resonance (Rosa, 2020), reasoning (Stiegler, 2006) and a platform for human-to-human relationships. The term refers to the concept of dispositif in French coined by Michel Foucault.