Résumé
The word “e-tourism” and its derivative, “m-tourism”, reflect, among other things, a reality of societal consumption: the switch from desktop computer to mobile devices. Apart from a simple change of object, this transformation involves how the consumer approaches the territory, tourism practices, and the way in which content generators, territories and tourist operators must design their offers and structure their organizations in real time.In addition to the immediacy of the digital devices, access to statistical data, traffic flows, visits and access to territories are supposed to be analyzable and quantifiable with granular precision. The impact of this granularity on tourist areas and places is in principle quantifiable and qualifiable. However, the growing quantity of available figures is not followed by an acceleration neither in their interpretation, nor in the policies of the territory, although the digital tourist practices participate in the transformation of the lived experience, the territories, the habits, and the perception of places with various tourist profiles. Therefore, for our doctoral work we considered it necessary to analyze the digital policies of the target terrains, m-e-tourist actions, and objects to be able to explain them, categorize them and place them in an analysis context. Throughout our work, this approach, which we wanted to be territorial, was the fruit of participatory observation. This led us to consider it imperative to add to the classical analysis, an analysis of the digital experience within the territory. To follow up on this second analysis, we have built a digital analysis protocol for the territory to observe whether this protocol made it possible to optimize the reading, observation, and adaptation of digital policies, and would make it possible to understand how the territory communicates about the tourist offer and how visitors communicate there. We considered that mobile digital tourism could impact the way the territory is built, the way it changes the terrain, and the vision of the territory for tourism producers and consumers. Finally, this protocol made it possible to discover how the territory accepts (or not) tourists and how digital tourism and its tools can (or not) affect, or impact, the life of the territories.KEY WORDS: digital, tourism, e-tourism, virtuality, territories, m-tourism.
Source: http://www.theses.fr/2021GRALH014
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